Leaon Limited
BRANDING | PACKAGING
The over-experienced drought, famine, and food crisis cannot be explained better without placing Leaon Limited in the picture. The ever-growing needs and demands of food supply in northern Kenya, East Africa, the horn of Africa, and sub-Saharan Africa at large prompted Leaon Limited to identify a narrow niche and venture into the afribusiness.
Leaon Limited is an agribusiness venture sprouted in the mid-crisis drought experienced in parts of the continent. The venture sources various agricultural produces and processes them into household consumable cereals, flours, and other food products. Besides that, it leverages the commercial gap between the producers, processors, and even third-party vendors who
Create a branding concept that would be ideal for the brand identity and various merchandises and packing.
Aligned the brand strategy with brand values and vision evaluating the market needs and the brand's perception in a new market.
- Logo
- Packaging
- Product portfolio
- Product stickers/fliers
A succesful launch of the brand was experienced giving the competitors a run for their money. Various packing designs were launched for the various products which facilitated a smooth marketing experience.
Direction
We carefully crafted a modern brand identity putting into consideration a creative outlook that could easily appeal to the current market. We developed a brand identity for the mother brand, Leaon Limited, and later narrowed it down to the sub-brand Leaon Cereals.
Green was settled for, for it represents mother nature, and various shades of CMYK green were used to develop the pantones used in the sub-brand logo. Different packaging designs were done to create a clear distinction between various products.
Website URL: leaon.co.ke